Branding a Professional Firm
Successful branding is all about having an in-depth
knowledge and appreciation of what makes existing clients
decide to buy specific products and services, what needs
that purchase is fulfilling and then branding that product
or service to meet those needs.
A recent client survey in the UK conducted by Altman Weil
found that “brand recognition in professional services firms
is worth a ten to twenty percent premium in fees” – so it
can be worthwhile to do it properly.
To be successful, a professional services firm must
concentrate on positioning both the firm and its areas of
expertise (which is known as a "dual branding" approach).
Branding and positioning, as opposed to advertising tag
lines, which professional services firms too frequently
confuse with a brand, have always demanded a two-tier
approach at the firm and practice area level. Unfortunately,
professional services firms have ignored these dual
components, often at their peril.
If you are looking to develop or improve the brand of your
business, please feel free to download the fact sheet below
and if you have further questions contact us for a free
discussion.
DOWNLOAD HERE
Branding a professional law firm
|
 |
