Branding a Professional Firm

Successful branding is all about having an in-depth knowledge and appreciation of what makes existing clients decide to buy specific products and services, what needs that purchase is fulfilling and then branding that product or service to meet those needs.

A recent client survey in the UK conducted by Altman Weil found that “brand recognition in professional services firms is worth a ten to twenty percent premium in fees” – so it can be worthwhile to do it properly.

To be successful, a professional services firm must concentrate on positioning both the firm and its areas of expertise (which is known as a "dual branding" approach). Branding and positioning, as opposed to advertising tag lines, which professional services firms too frequently confuse with a brand, have always demanded a two-tier approach at the firm and practice area level. Unfortunately, professional services firms have ignored these dual components, often at their peril.

If you are looking to develop or improve the brand of your business, please feel free to download the fact sheet below and if you have further questions contact us for a free discussion.

READ THE FACTSHEET

Branding a professional law firm