The level of growth of any business is governed by internal and external factors, some within a company’s control and others not. A core element of business development is knowing and understanding the key factors that could affect your particular industry.

Business development can be extremely risky.

This chart highlights the complexity of the development planning process and demonstrates how much detailed analysis ought to be carried out before a business development plan is adopted in order to minimise risk and to maximise chances of success.

What are the key elements vital for growing your business?