Creating a business development/marketing team
Professional services firms vary dramatically in size and
the marketing & business development function’s head count
is usually defined by the number of partners.
For example, small practices with 20 to 30 partners tend to
have around three marketing professionals and Magic Circle
firms with c.500 partners have on average 65 to 70
professionals based in London with further personnel based
in international/regional offices.
Most firms follow a similar structural model with a central
communications function and business development
professionals dedicated to specific areas of practice and
industry sectors.
WHAT ARE THE KEY FUNCTIONS
OF A BD/MARKETING TEAM?
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