Increasing Customer Loyalty
Q.
How does an organisation maximise business from current
customers?
A. There are 4 main ways: -
- Introduce a customer relationship management
programme
CRM is, essentially, the identification and
systematic management of an organisation's most
profitable customers/clients to achieve sustainable
growth in profits.
- Establish a planned and efficient customer
research programme
Customer research is an essential tool of customer
service and relationship management, and is a leading
indicator of performance. It provides insight into the
effectiveness of an organisation’s operations, the
strength of its market position, emerging issues and
opportunities, and problem areas warranting attention.
- Effective cross selling
Cross selling is providing a customer with a number
of different products or services thereby ‘locking’ the
customer into the organisation to encourage loyalty and
commitment.
- Customer feedback projects
Surveys uncover what customers feel is important in
their relationship with their suppliers and how they
rate the business’s performance.
WHAT ARE THE KEY ELEMENTS VITAL
FOR INCREASING CUSTOMER LOYALTY?
READ OUR FREE FACT SHEET HERE
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