Increasing Client Loyalty
Q. How does an organisation maximise business from
current clients?
A. There are 4 main ways:
-
- Introduce a client
relationship management programme
CRM is, essentially, the identification and
systematic management of an organisation's most
profitable clients to achieve sustainable growth in
profits.
- Establish a planned and
efficient client research programme
Client research is an essential tool of
customer service and relationship management, and is a
leading indicator of performance. It provides insight
into the effectiveness of an organisation’s operations,
the strength of its market position, emerging issues and
opportunities, and problem areas warranting attention.
- Effective cross selling
Cross selling is providing a client with a
number of different products or services thereby
‘locking’ the client into the organisation to encourage
loyalty and commitment.
- Client feedback projects
Surveys uncover what customers feel is
important in their relationship with their suppliers and
how they rate the business’s performance.
We hope this fact sheet explains what client surveys are
and why you should do them.
DOWNLOAD HERE
What are client surveys?
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