Creating an effective marketing plan

Q. How does an organisation start to attract at new business?

A. One of the first steps is to create a marketing plan. Although there is no one model of the ideal marketing plan, it is relatively easy to identify the areas that need to be included in any worthwhile and useable planning document; these are detailed below.

Some of the key processes that marketeers use to compile and implement a marketing plan. are: -

• Identifying the marketing focus
• Agree the mission & objectives
• Undertake an internal & external assessment
• Marketing audit
• Develop action plans: tactical and strategic

WHAT ARE THE KEY ELEMENTS VITAL FOR CREATING AN EFFECTIVE MARKETING PLAN?

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