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  • STRATEGIC ADVICE FOR PROFESSIONALS
    • New style marketing consultancy for professionals
  • MARKETING & BUSINESS DEVELOPMENT
    • Developing a competitive edge
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    • Creating a BD/Marketing team
    • Maximise the referrals you have to give
    • The cross selling phobia
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    • Branding a professional firm
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    • Are you looking after your clients?
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Marketing Strategies and Plans

In order to convert ideas into strategies, and strategies into action, we often recommend a structured Strategic Marketing Plan. This would include a full evaluation of client and competitor analysis, product and pricing strategies, market segmentation and positioning strategies as well as clearly targeted promotional, exhibition and PR activity. Marketing can be very cost effective providing it is focused properly, and the Strategic Marketing Plan provides that focus.

Our strategic consultancy service begins with an initial consultation meeting to establish your current situation and desired objectives, followed by a longer visit to your offices to meet with the relevant members of your team. Depending on the identified goals and objectives, the strategic approach may incorporate any of the following:

• Marketing audit – the big picture for your firm
• Brand development strategies
• Competitor analyses
• Database analyses
• Customer relationship strategies

If the above has started you thinking about your business you might find these factsheets useful. Please feel free to download them and if you have further questions please contact us for a free discussion.

• The Marketing Mix
• Marketing Audit
• Creating an effective marketing plan
• Marketing communications
• Database marketing