Marketing Communications

MARKETING COMMUNICATIONS (promotion methods)

There are a number of ways that you can promote your products / services / company / brands. The choices you make will depend on a variety of factors such as cost, who you are trying to attract, timescales, what others are doing etc.

Businesses use a range of marketing communications to promote the company, their products and their services. Examples of marketing communications tools include: brochures, mail shots and websites.

The objective of all of these is ultimately to achieve sales so it is important that you communicate effectively. Before you engage in any communications programme with your customers, you have to decide:

What you want to say
Who you want to say it to
How to present your message
Where to distribute your message
When to send your message

You also need to consider the style and tone of your message and the follow-up actions that will be required by you and your staff in order to generate that all important sale.

WHAT ARE THE KEY ELEMENTS VITAL FOR A MARKETING COMMUNICATIONS PROGRAMME?

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