• HOME
• ABOUT tPBG
• SERVICES FOR BUSINESSES
  • BUSINESS DEVELOPMENT
    • Developing your business
    • Increasing business from existing customers
    • Identifying new business opportunities
    • Developing a competitive edge
    • Increasing customer loyalty
  • MARKETING
    • The Marketing Mix
    • Marketing Audit
    • Creating an effective marketing plan
    • Marketing Communications
    • Database Marketing
  • HR MANAGEMENT
    • Why you need a recruitment procedure
    • Why do we need policies & procedures?
    • Our training & development services
    • How coaching can help your business
    • Employment law advice
  • PR & MEDIA
    • Our pricing structure
    • Dos & Don'ts when dealing with journalists
    • Checklist for choosing a PR consultant
    • How to attract customers using the media
  • WEBSITE DESIGN
    • How we work
    • Our pricing structure
    • Examples of our web design work
  • GRAPHIC DESIGN
    • Brand identity design
    • Advertising design
    • Graphic design services
    • Examples of our graphic design work
• SERVICES FOR PROFESSIONALS
  • STRATEGIC ADVICE FOR PROFESSIONALS
    • New style marketing consultancy for professionals
  • MARKETING & BUSINESS DEVELOPMENT
    • Developing a competitive edge
    • Outsourcing marketing support
    • Creating a BD/Marketing team
    • Maximise the referrals you have to give
    • The cross selling phobia
  • BRANDING
    • Branding a professional firm
  • CLIENT MANAGEMENT
    • Are you looking after your clients?
    • Awakening sleeping clients
    • Increasing client loyalty
    • Making the most of existing clients
    • Measuring new clients
    • What are client surveys?
    • What do you know about your clients?
  • ENHANCING YOUR REPUTATION
• OFFERS
• CONTACT US

Creating an effective marketing plan

Q. How does an organisation start to attract at new business?

A. One of the first steps is to create a marketing plan. Although there is no one model of the ideal marketing plan, it is relatively easy to identify the areas that need to be included in any worthwhile and useable planning document; these are detailed below.

Some of the key processes that marketeers use to compile and implement a marketing plan. are: -

• Identifying the marketing focus
• Agree the mission & objectives
• Undertake an internal & external assessment
• Marketing audit
• Develop action plans: tactical and strategic

WHAT ARE THE KEY ELEMENTS VITAL FOR CREATING AN EFFECTIVE MARKETING PLAN?

DOWNLOAD OUR FREE FACT SHEET HERE