|
At TPBG we want to make it easy for you to market as well as run your business. That is why we have developed our “Pick ‘n’ Mix” Marketing service.
It is a combination of ‘fixed fee’ marketing services designed to give your company a fresh impetuous and perspective and it could also help you to identify future projects. This is all good, positive stuff - particularly at a time when we are bombarded with negative media messages about the business climate.
Simply take your pick from the numerous marketing modules available and leave all the hard work to us. By choosing TPBG as your marketing outsourcing partner, you are accessing a range of skills, expertise and experience which has been gained by years of working in the legal and professional services arena.
Our fixed fee marketing service means not only do you get a team of experts working on your behalf, you also get peace of mind knowing exactly how much it is all going to cost. What could be simpler?
|
- We will review and collate your current marketing activity for 1 department, including their effectiveness and spend analysis of marketing activities over the last 12 months.
- We will prepare a detailed report and suggest where improvements could be made.
|
£300 |
- We will liaise with the head of the department in order to produce a mission statement and identify the main objectives of the department going forward.
- We will examine the strength and expertise within the department to assess where the marketing focus should be.
- We will develop an action plan to be implemented.
|
£300 |
- We will liaise with the head of department in order to identify new markets or sectors to target for work.
|
£300 |
- Our team of highly skilled graphic designers will work with you to create a new website using your current branding. The site will be prepared using text supplied by you.
|
£1500 |
- Using the parameters of our own ‘off the peg’ website programme, our creative graphic design team will design and prepare your website using current branding and wording supplied by you.
|
£1000 |
| Building content management system for your website |
- A content management system enables you to edit parts of the website yourself.
|
£500 |
| Analysis of current website |
- Chances are your website has evolved over the years with a few tweaks here and there. Our website analysis will give you an independent and objective insight into its effectiveness and what it says about your firm.
- Over the years we have read hundreds of firms’ sites so we know what your competition is doing. We also write, design and programme website so we believe we have an eye for what works and what doesn’t!
- We will re-word existing text where appropriate and suggest pages where the content should be completely re-edited or updated.
|
£200 |
| SEO research and recommendations |
- We will liaise with the head of department in order to identify new markets or sectors to target for work.
|
£200 |
| Write, design and Print new Marketing literature |
- Using your current branding we will produce 500 copies of a new piece of marketing literature
- You will have the choice of 2 sizes – A6: 105mm x 148mm or DL: 210mm x 99mm. It will be printed using a four colour process, on 300gsm card and have a silk finish. This option includes a new picture/image for use on the literature.
- You can choose to publicise a particular department and its expertise, or it could be firm-wide. It could be used to enforce your firms’ mission statement and be sent out to clients with your terms of business letter; it could even include client testimonials. We will happily help you to decide on the best option for your firm.
The benefits to you...
- Fresh literature to send to existing /potential clients or to have in your waiting room.
- New corporate literature reinforces your firm’s corporate identity and sends out a message that you care about how your firm is perceived...so why not take this as an opportunity to get rid of those tired looking leaflets!
|
£500 |
| E-mail newsletter template |
- Using your current branding we will prepare a template for you to use when emailing your clients. Depending on your requirements, you can either design a standalone e-newsletter or - if you have an existing e-mail shot system – we will provide you with the coding for the new template that you can simply ‘paste’ in.
- This template will strengthen your corporate identify...it may even inspire you to do an e-marketing campaign.
- The cost includes a new picture/image to use on the e-newsletter.
|
£300 |
| Write and design an advert |
- Have you been using the same advert for years? Does it need refreshing or do you have a specific marketing campaign in mind?
- We will write and design a new A4 size advert for you to use. In fact, if you have a regular publication that you appear in, we will happily design an advert to their specified dimensions.
- The cost includes a new picture/image to be used on the advert.
|
£300 |
| Health check for top 5 clients |
- Once you have supplied us with contact information for your selected key clients, we will make direct contact with them to undertake an independent review.
- The review will be a mixture of questionnaires and direct interviews with key personnel, extracting what they say about your competitors, what they would like to see from you and how you are currently performing.
- By using experienced interviewers with legal knowledge and knowledge of the legal market – you can be assured of getting the information you need. For one prestigious law firm (who chose to survey a large number of its clients), it meant discovering that a whopping 76% of their clients rated their switchboard operator/system as less than satisfactory and 27% said that getting a suitable appointment was poor. It is amazing what you can find out if you ask.
The benefits to you...
- you are demonstrating to your client that you value their opinions – which all goes to enhancing your reputation;
- it will identify areas for improvement;
- it will enable you to manage that client going forward;
- help to identify cross selling potential;
- obtain new and detailed client testimonials for use on your website of marketing literature.
- develop a stronger client loyalty and improve future client satisfaction.
|
£800 |
- In a recent client survey carried out for one law firm; it was revealed that 50% of its clients were using another law
firm for services that were directly available from them!
- Don’t let this be you! We will work with you to devise and establish a cross selling programme to improve your business opportunities and increase profits.
|
£600 |
| Full press release and Media liaison |
- Do you have story that you need to shout about? Do you simply need to raise your press profile? We can help you to identify a story and undertake the necessary interviews to write the press release as well as provide a media list (including distribution numbers) and liaise with the appropriate editors to get the piece published.
|
£400 |
- Do you need help writing a brochure, website text or perhaps an article about a recent legal success? Once supplied with the basic information we can prepare the text, up to 500 words.
|
£200 |
- Are you unhappy with a particular piece of promotional text...such as the homepage on your website? We can edit any exist-ing copy, up to 1200 words.
|
£200 |
|
