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THE MARKETING MIX

In the sixties a business guru developed a way of addressing what marketing is all about, his marketing mix became known as the 4Ps and has been the framework and starting point for marketeers ever since.

The 4 Ps are:

PRODUCT
PLACE
PRICE
PROMOTION

Over time some more Ps have been added so that the model now stands at 7Ps and includes

PEOPLE
PROCESS
PHYSICAL LAYOUT

The marketing mix is thus a combination of the above Ps that a business engages in so as to best meet the needs of its customers and potential customers. Getting the mix right enables a business to meet its marketing objectives and to satisfy customers.

WHAT ARE THE KEY ELEMENTS VITAL FOR DEVELOPING THE MARKETING MIX?

DOWNLOAD OUR FREE FACT SHEET HERE